Social Media for multifamily apartment complexes is crucial in 2018. No other tool enables you to connect personally with current and potential tenants. Social media is free to use, offers tools to track your progress and allow’s you to appeal to an audience on multiple channels.

Target potential tenants as they scope the marketplace looking for a new apartment to call home. Before tenants even consider you as an option you can build a positive relationship and trust through various social media tactics.

Keep reading below to discover our most helpful social media tips.

Have an Identity

If you haven’t already, read SnapInspect’s previous post on how to identify your prime target market. It’s important to identify your prime target audience. This helps you define your brand. More specifically, you want to understand what demographic they fit under, before starting your social media strategy. This is because different approaches appeal to different demographics. (an ad targeted at 50-something males isn’t going to resonate with a woman in her twenties.)

It’s relatively simple to determine your target audience. Begin by asking yourself the following questions. What demographics make’s up most of your current tenants? What age range do a majority of your tenants fall under? What financial bracket do they fit under? Are they single? Or do they have a family? Although they seem like quite specific questions, they all play a part in defining your brand identity and target market. The more you understand your audience, the more effective you can be with social media.

Once you have identified your target market, it’s time to define your brand. What makes your multifamily apartment complex better than the rest? What is your companies mission statement? How does that statement relate to your audience? What are your core values? Once you have answered these questions it will help you, your tenants and future tenants get a strong understanding of your brand.

Allure your Audience with Content

Now that you are aware of your target audience, you can tailor your posts to appeal to them. Use as many social media platforms as you can. Measure their engagement and then refine your social media strategy from there. Rate things like shares, likes, comments, views and overall engagement. Test posting at different times on different days to see what works best with your target audience.

When it comes to social media for multifamily apartment complexes creating an audience that engages with your content can be tricky. It’s rare that someone is actively scrolling through social media hunting for multifamily apartment complex related posts. However, once you find what works for you and attracts attention, you will be able to grow a substantial audience.

When brainstorming post ideas, it’s important to remember the golden rule. Relate! Some demographics engage better with video content, others memes. You may find after experimenting with your content that written facts and statics appeal to your audience to most. Whatever it may be, once you find it become a master at creating it.

An easy way to see which type of content performs best for your audience is by sharing the same information across each social platform. Yes, you read that correctly, the exact same information! Share information with a photograph on Instagram, an article on your blog, a video on Facebook and a story on Instagram. Cater the content to suit each platform but keep the information the same. This method will give you a clear idea on what your target audience responds the best too.

Create Conversation

It’s not called “social” media for no reason! Use social media to strike up a two-way conversation with your audience. Traditionally, businesses tried to dominate the narrative and did not acknowledge or engage with their audience. Times have changed drastically since then.

The more you engage and interact with your audience, the more interested in your brand they become. A two-way conversation immediately connects a brand to the consumer, enabling you to respond directly to any quires, wants or needs. It also gives you an alternative perspective of how you are seen in the eyes of your audience.

Remember, that when posting on social media 80% of your content should be value-building and brand enhancing. Dedicate the remaining 20% of your content stream to endorsing your services, multifamily apartment complex, and upcoming events. Value building, brand-enhancing content opens up the door for free conversation. When you post content that registers with your audience and sparks up a conversation you automatically gain value and solidify your social media tactics.

As a brand, your goal is to become an “industry leader.” To do this, you will need to educate your audience through compelling content. Share news headlines, tip guides, and creative ideas.

For example, if you were looking to post content relating to your multifamily apartment complex audience you could do a blog post along the lines of “ Top ten places to have lunch for under $10 in the city” and relate it to all the food spots closest to your multifamily apartment complex. Sure, it’s got nothing directly to do with your building, But your audience will appreciate the article a lot more than a blog post on all the discounted rent rates your offering at the moment.