What do you think of when you think of Reddit? Is it the content marketing discussion board’s reputation for toxicity? The memes? The marketing subreddits? Or are you wondering what on earth ‘Reddit’ is?
If you are willing to put in a little work, Reddit is jam-packed with insight amid discussions about digital communications and content marketing. The site, after all, has billed itself as “the front page of the internet” for more than a decade. As the landscape of branded content expands and becomes more complicated, it stands to reason that Reddit might want to get involved.
SnapInspect accredits Reddit to providing us with alternative marketing methods. Think of Reddit like spending a long day op-shopping. Sometimes you have to sift through mountains of low-quality items to unearth that diamond in the ruck. Reddit is the same. To make your life, easier SnapInspect has compiled a list of our favorite subreddits that inspire, motivate, and showcase how you can become a better marketer.
When you engage with r/askmarketing, it reminds you of the latest marketing trends, do’s and don’ts and crucial emerging information. Such as the most popular post from last month; Did you know that you can track the activity of any link shortened using bit.ly?
With so many like-minded individuals in one space online it’s no wonder that top posts feature titles such as; “As a digital marketing head, what are the items on your checklist when you start a new project/job?”. Or, “After publishing some 750,000 words online, I finally took the time to document the blog writing process”.
The subreddit is full of professionals who live and breathe content marketing. The best part about it all? Everyone on this subreddit already gets content marketing- to some extent. This means there are fewer skeptics, pointless commenters and general internet trolls than other subreddits on this list.
For example, one of the most popular posts in recent times is “See how accurate movies “based on a true story” are, scene by scene.” This highlights humans naturally high curiosity levels. A smart content marketer would see this information and align it with their niche. If you were a content marketer working within the automotive industry you could potentially spark ideas of this post containing the following: “Behind the scenes of every new car purchase” or “How much does getting a PR agency actually help your business?”
With 103,000 members, it’s no surprise that this subreddit has professional advice, questions, hiring processes, new trends, and upcoming trend predictions. Although there are a lot of users on this subreddit, it is not as active as it’s counterparts listed.
r/SEO is great for checking up on the current state of SEO in the marketing world. Occasionally a user will post a blog, forum, or another type of resource you have not come across before.